Performance Marketing Specialist (Meta, TikTok, Google)

• Embark on a fulfilling and engaging career.
• Great salary package & benefits plus a great working environment.
• Escape the ordinary and start your career journey with us.
• Earn generous benefits + personalized L&D program

This is a permanent, full-time role, office-based in Cebu Business Park.

About BSA Solutions

A place where the best and brightest minds meet to build a community of successful companies.

About the Role

We’re looking for a Performance Marketing Specialist with proven experience across Meta, TikTok, and Google Ads to take charge of paid media campaigns and deliver measurable results.

This role is central to driving our growth—and that of our clients.

• End-to-End Campaign Management: Plan, build, launch, monitor, and optimise paid ad campaigns across Meta (Facebook/Instagram), TikTok Ads, and Google Ads (Search, Display, YouTube).
• Audience Targeting: Craft detailed audience segmentation and lookalike strategies based on customer journey, funnel stage, and campaign goals.
• Creative Collaboration: Work closely with the design and content team to brief and guide the development of scroll-stopping ad creatives.
• Funnel Strategy: Build and test full-funnel ad strategies—from cold outreach to retargeting to nurture.
• Performance Optimisation: Monitor KPIs daily, conduct A/B testing, and implement data-driven tweaks to improve ROAS and conversion metrics.
• Reporting & Insights: Deliver weekly/monthly reports on campaign performance and insights. Make strategic recommendations for scaling.
• Budget Management: Manage and forecast budgets effectively, scaling spend on high-performing campaigns while reducing waste.

• 3+ years in performance marketing, digital advertising, or paid media roles.
• Deep, hands-on experience with Meta Ads Manager, TikTok for Business, and Google Ads Platform.
• Proven ability to optimise ad performance based on key KPIs like CPA, ROAS, CTR, and CVR.
• Strong analytical mindset and familiarity with tools like Google Analytics, GA4, and Looker Studio.
• Clear communication skills and the ability to explain data-backed recommendations to both internal teams and clients.
• Results-oriented and relentless in pursuit of performance goals.

• Experience working with HubSpot or other CRM systems.
• Familiarity with eCommerce, Web3, or gaming ad ecosystems.
• Confidence in managing large budgets across multiple accounts and audiences.
• Working knowledge of Klaviyo, Shopify, or landing page builders (like Unbounce or Webflow).

• Work in a fast-moving, performance-focused culture that loves experimentation.
• Be part of two creative powerhouses—Loveridge Digital and Stratton Studios—with room to scale your skills and scope.
• Flexible hybrid/remote environment with global clients and creative campaigns.
• Work that actually converts—and clients who appreciate results.

Benefits

WHY YOU SHOULD JOIN US

BSA Solutions, Inc. emphasizes in:

• Providing you with competitive compensation and benefits that exceed market standards and the Labor Law.
• Ensuring your health and well-being with a comprehensive and generous HMO benefits package for you and one dependent from the start date, a 24/7 employee assistance program, mental health assistance with licensed practitioners, and in-house fitness and wellness programs.
• Encouraging you to take ownership of your choices and be accountable for your personal growth, happiness, and success.
• Challenging your status quo, pushing your boundaries for you to embrace your potential and pursue greatness.
• Building supportive and inclusive communities that inspire and uplift each other, fostering a sense of belonging and connection among its employees and the wider local communities.
• Encouraging you to be authentic, be true to yourself, embrace your uniqueness, and live a fulfilling and purpose-driven life.
• Promoting a growth mindset and a commitment to lifelong learning and encouraging you to seek knowledge, explore new experiences, and embrace challenges as opportunities for personal and professional development.
• Encourages you to appreciate each moment and find balance in your lives, being fully present, cultivating mindfulness, and finding joy in the present.
• Encouraging you to set clear intentions, align your actions with your values, and make conscious choices that contribute to your overall well-being and happiness.

Join us and connect and collaborate with bright minds. Be part of a culture of equity, diversity, and inclusion, where you can showcase your unique talents and expertise to create successful outcomes for you, the client, and the company. All qualified applicants will receive consideration for employment without regard to gender, gender identity/orientation, race, colour, religion, origin, or other characteristics.