[ref. b12506324] Quezon City - Freelance Social Media and Communications Specialist

The role combines expertise in social media management, content creation, and public relations to foster brand growth, community engagement, and media relationships.

Key Responsibilities:

• Social Media Strategy & Management:
• Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and lead generation across platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Create and curate high-quality, visually appealing content (graphics, videos, copy) that aligns with the brand’s voice and marketing objectives.
• Engage with followers, respond to comments and messages, and build meaningful relationships with online communities.
• Monitor social media trends, competitor activity, and emerging platforms to keep the brand’s social presence relevant and dynamic.
• Track, analyze, and report on social media performance, adjusting strategies based on data insights to optimize engagement.
• Public Relations (PR) Strategy & Execution:
• Draft, edit, and distribute press releases, media advisories, and pitch materials to secure media coverage for the company.
• Develop and maintain relationships with journalists, media outlets, and influencers to increase positive media exposure.
• Monitor media coverage, track PR metrics, and prepare reports on press mentions and overall media impact.
• Coordinate interviews, speaking engagements, and public appearances for executives or key stakeholders.
• Assist in the development of crisis communication strategies and help manage any negative media coverage or public relations challenges.
• Collaborate with other departments to ensure consistent messaging and alignment between marketing, communications, and PR efforts.
• Internal Communications:
• Support internal communications initiatives, ensuring alignment with company culture, values, and goals.
• Draft internal newsletters, employee updates, and other communications to foster a transparent and engaging workplace environment.
• Content Creation & Brand Messaging:
• Maintain a consistent and engaging brand voice across all platforms, ensuring messaging is on point for both external and internal audiences.
• Assist in creating blog posts, thought leadership articles, and other content that supports public relations and media outreach efforts.
• Event & Campaign Support:
• Assist with the planning and promotion of events, webinars, product launches, or other brand-related initiatives, leveraging both social media and PR channels.
• Collaborate with external agencies or vendors as necessary for event promotion or PR activities.

Qualifications:

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• 2-4 years of experience in social media management, public relations, content creation, and/or communications.
• Strong writing, editing, and communication skills, with the ability to create compelling narratives.
• Proven experience in managing social media platforms, and familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Solid understanding of PR strategies, media outreach, and relationship-building with journalists and influencers.
• Experience with press release writing, media pitching, and crisis communication management.
• Knowledge of SEO, social media advertising, and digital marketing.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) or the ability to collaborate with design teams.
• Ability to work under pressure, manage multiple projects, and meet deadlines in a fast-paced environment.
• Experience with video production or basic photography is a plus.

Additional Skills:

• Creative, strategic thinker with a strong attention to detail.
• Strong interpersonal and networking skills.
• Excellent organizational skills and the ability to manage competing priorities.
• Ability to adapt communication style for different audiences, both internal and external.
• Proactive, self-starter with the ability to work independently and as part of a team.