Digital Marketing Specialist for Search Marketing

Hired candidates will have the following opportunities:

• Hybrid work arrangement (in place until further notice)
• Competitive salary based on relevant skills and work experience
• Learning and development opportunities
• Career development opportunities for high potential and top performing employees

QUALIFICATIONS:

• Graduate of Marketing Management or any related courses
• With at least two (2) years of experience working in a Digital Marketing Field
• With strong analytical skills to track and measure campaign performance, analyze data, and generate reports
• Proficient in using analytics tools such as Google Ads

1. Search Engine Optimization (SEO):

• Conducts in-depth keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner in identifying high-potential, long-tail, and competitor-specific keywords.
• Performs technical SEO audits, analyzing website structure, site speed, mobile-friendliness, and crawlability.
• Implements on-page optimization, including optimizing title tags, meta descriptions, header tags, URL structures, and image alt text.
• Monitors and analyzes website traffic, search engine rankings, and user behavior using Google Analytics and Google Search Console, providing regular performance reports.

1. Search Engine Marketing (SEM/PPC):

• Develops and manages paid search campaigns on Google Ads, Bing Ads, and other relevant platforms.
• Conducts detailed keyword research for paid campaigns, focusing on intent- based and conversion-focused keywords.
• Writes compelling and optimized ad copy, including headlines, descriptions, and call-to-actions.

1. Website Management

• Maintains and updates website content, ensuring accuracy and relevance
• Optimizes website for user experience (UX) and mobile responsiveness.
• Monitors website performance using Google Analytics and identify areas for improvement.
• Works with web developers to implement website changes and resolve technical issues.