Social Media Manager (On-Site)
Digiplus Interactive Corp. Quezon City Full-time
DigiPlus Interactive Corp. (formerly known as Leisure and Resorts World Corporation) is a publicly listed company (PSE: PLUS). With over 20 years of expertise under its belt, DigiPlus ushered its unbeatable dominance in the Philippine retail gaming market by forging an empire of world-class multi-gaming platforms strategically located through a robust distribution network in prime locations across the country.
Job Summary:
The Social Media Manager role involves strategizing, creating, and implementing social media campaigns across platforms to enhance brand presence, engage audiences, and drive growth. Responsibilities may include content creation, scheduling, community management, analytics monitoring, and staying updated on trends to optimize performance.Expertise in various platforms and analytics tools, strong communication skills, and a creative mindset are essential for success in this role.
Main Duties and Responsibilities:
- Devise comprehensive social media strategies aligned with brand objectives
- Outline campaign goals, target audience, and content themes
- Develop engaging content (text, image, video) for various platforms
- Manage content calendars, scheduling, and publishing
- Oversee multiple social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
- Monitor and respond to comments, messages, and user interactions
- Analyze metrics to assess campaign performance and user engagement
- Generate reports outlining key insights and recommendations for improvement
- Keep abreast of social media trends, algorithm changes, and new features
- Implement innovative strategies to maximize reach and engagement
Qualifications:
- Three (3) to five (5) years proven work experience as a Social Media Manager or similar role
- Demonstrable success in developing and executing social media strategies
- Bachelor’s degree in Marketing, Communications, or a related field
- Proficiency in creating various types of content (text, images, videos)
- Knowledge of editing tools and platforms for content creation
- In-depth knowledge and hands-on experience with major social media platforms
- Understanding of platform analytics and optimization techniques
- Ability to interpret data, draw insights, and make data-driven decisions
- Familiarity with social media analytics tools (e.g., Google Analytics, Meta Business Suite)
- Strong written and verbal communication skills
- Customer service-oriented mindset for community engagement
- Flexibility to adapt strategies based on changing trends and audience behavior
- Creativity in developing unique and engaging content ideas
- Capacity to manage multiple tasks, deadlines, and priorities effectively
- Detail-oriented approach to content scheduling and campaign management
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