Regional Trade Marketing Specialist (Cebu)
Splash Corporation Cebu Full-time
Key Responsibilities
- Co-facilitate business reviews with key accounts and trade partners to align brand objectives with regional strategies.
- Collaborate with the sales team to ensure trade marketing activities support overall brand positioning.
- Plan and implement tactical activities and regional projects to enhance brand visibility and consumer engagement.
- Conduct store and distributor visits to monitor inventory, resolve manning issues, and analyze sales opportunities.
- Provide regular updates on regional trade marketing initiatives, highlighting key metrics and challenges.
- Maintain an up-to-date Facebook covering sales trends, competitor insights, and performance indicators.
- Assist in gathering consumer insights, competitor research, and sales data analysis to optimize trade strategies.
- Identify and report merchandising concerns while ensuring plan-o-gram compliance.
- Conduct pocket meetings with merchandising teams regarding pricing, promotions, and product visibility.
- Localize national marketing campaigns to fit regional market dynamics.
- Develop and customize marketing materials, including flyers, digital content, and in-store displays.
- Coordinate with agencies, PR firms, and influencers to implement regional marketing activations.
- Manage localized social media content and digital advertising campaigns.
- Monitor and analyze digital campaign performance to optimize engagement and conversions.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2-3 years of experience in trade marketing, brand marketing, or digital marketing, preferably in FMCG.
- Strong knowledge of trade marketing principles, consumer insights, and sales trends.
- Experience in managing merchandising, promotional activities, and regional marketing campaigns.
- Proficiency in digital marketing tools (Google Ads, Facebook Ads, social media management).
- Excellent communication, analytical, and project management skills.
- Ability to collaborate cross-functionally and adapt marketing strategies to regional needs.
- Willing to be assigned in Cebu
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