Social Media Manager (experienced in Private Resort Project)

Job Summary:

We are looking for a Freelance Social Media Manager to develop and execute a targeted social media campaign for a private resort project. This role is ideal for a creative and strategic digital marketer with experience in private resort. The focus will be on increasing brand visibility, engaging potential guests, and driving bookings or investments.

Key Responsibilities:

1. Social Media Strategy & Planning

• Develop a custom social media strategy aligned with the resort’s brand and business objectives.
• Set up and optimize social media profiles on Instagram, Facebook, and TikTok.
• Plan a content calendar and schedule posts for maximum engagement.

1. Content Creation & Management

• Create high-quality photos, videos, reels, and stories to highlight the resort’s exclusive offerings.
• Work with photographers, videographers, and influencers to produce visually compelling content.
• Ensure brand consistency and an engaging aesthetic across all platforms.

1. Community Engagement & Growth

• Monitor and respond to comments, messages, and inquiries professionally.
• Engage with travel influencers, bloggers, and potential guests to build relationships.
• Manage online reputation and guest feedback.

1. Paid Advertising & Analytics

• Plan and execute paid social media campaigns to target high-end travelers, investors, or vacationers.
• Track and analyze key performance metrics (engagement, reach, website clicks, and conversions).
• Provide detailed reports and insights to optimize future strategies.

1. Influencer & Partnership Collaborations

• Identify and partner with travel influencers, bloggers, and luxury lifestyle brands for promotions.
• Coordinate sponsored content, giveaways, and brand collaborations to increase exposure.

• Duration: Freelance/contract-based (e.g., 6-12 months, depending on project goals)
• Deliverables:
• X posts per week (photos, videos, reels, and stories)
• X paid ad campaigns (if required)
• Monthly social media performance report
• At least X influencer collaborations

Requirements:

• Experience: Minimum 2+ years in social media management, preferably in private resorts
• Skills:
• Expertise in Instagram, Facebook, and TikTok.
• Strong content creation, video editing, and storytelling skills.
• Proficiency in social media ads, analytics, and influencer marketing.
• Ability to work independently and meet deadlines.

Preferred Qualifications:

• Prior experience managing social media for private resorts or vacation properties.
• Knowledge of SEO, website content management, and email marketing.
• Established connections with travel influencers and bloggers.

Compensation:

• Freelance rate: Based on experience and project scope (fixed price or monthly retainer).