[ref. s70523521] Brand Marketing Senior Manager/Head of Brand - Fintech
Pasig
- Marketing and Communications Strategies: Develops, creates and implements a comprehensive, multi-channel marketing strategy, communications framework, and creative direction for current and new products aligned to the overall business strategy and objective.
- Branding: Develops, creates strategies, and leads campaigns that enhances and strengthens the identity and the brand's image across all platforms and type of media.
- Resource Management: Manages the resources of the team including the marketing / advertising budget of the organization and efficiently allocates it to drive growth and revenue.
- Campaigns: Strategizes campaigns ensuring timely, and relevant programs. Further, measures and analyzes campaign results and analytics and, provides insights and recommendations to optimize campaign impact and effectiveness of demand creation.
- Benchmarks trends and audience preferences through research, competitor analysis, market study, and others to identify areas of improvement and competitive advantage.
- Develops, collaborates and partners with external branding organizations to widen the scope of reach.
- Works on other Branding and Marketing projects that may be assigned from time to time.
- Ensure all materials are compliant with all advertising/communications rules and ethics
- Bachelor's degree in business marketing / management
- 7-12 years of proven track record in marketing (content development, strategy development, campaign design, digital marketing, social media, etc)
- At least 3 years of leading and managing a team.
- Knowledge and Skills
- Leadership and Management
- Strong strategic and analytical skills
- Highly creative and innovative; able to develop new methods and ideas.
- Project Management
- Highly interpersonal and collaborative, with strong stakeholder management focus
- Strong communication skills
- Solid Core Values: Integrity, Competence, Enthusiasm, Dependability and Teamwork
- Strong network within the Brand, Marketing and Advertising community
- Competitive salary and benefits
- Opportunities for career growth and development
Bulakan, 33 km from Pasig
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