Influencer Relations Specialist
Our differentiation lies in the robust support offered by our different service units, as well as our knowledge and experience in stakeholder management, technology, and business PR.
What started with just one employee in 2003, M2.0 now has a total of over 60 full-time staffers composed of a dozen manager/director level employees and more than 50 specialists that work together to go above and beyond the typical narrative.To stay at the forefront of data-driven storytelling, we are continuously in search of talents who will help us develop innovative products and services.
Is the role right for you?
We are looking for an Influencer Relations and Advocacy Specialist to own the vision, strategy and execution for the next phase of our influencer program. In this role, you'll identify new ways to drive business value and brand awareness through strategic partnership with influencers covering the HR and B2B tech landscape.You'll partner closely with department leads to ensure we have a cohesive and effective influencer strategy that allows us to act on and up-level strategic business initiatives.
What are your responsibilities?- Lead and continue to scale influencer partnerships that drive rapid growth and brand awareness for the Workhuman brand, its mission and its products
- Manage, evaluate, and grow a robust influencer program to ensure partners are on brand and delivering consistent and relevant messages.
- Partner with cross functional teams (marketing, sales, events, etc.) to accurately communicate brand priorities and objectives to influencers.
- Develop close relationships with influencer ambassadors to maintain a strong level of communication on a day-to-day basis.
- Own contract negotiation and invoicing/billing process for all influencer partnerships.
- Stay on top of competitor influencer programs industry trends, relevant campaigns, and digital media advancements in this space.
- Create thorough influencer recap reports that include complete measurement of all campaigns to evaluate business growth and identify future opportunity.
- Measure progress and KPIs for employee advocacy and influencer relations program.
Are you right for the role?
To be successful in this role, you are expected to exhibit both technical skills and personal qualities that align with M2.0’s values and culture. The ideal M2.0 candidate must have:
- 5 years' experience in a similar role (communications/public relations/influencer & analyst relations experience in the HR/tech industry)
- Preexisting relationships with influencers or stakeholders
- Ability to hit the ground running without need to be coached or developed extensively; can challenge the status quo and think of new ways to do things
- Experience and strong understanding of agile approaches to social media, influencer relations, and evolving trends
- Excellent organizational skills, attention to detail, written and verbal communication skills
- Ability to thrive in a fast-paced and team environment.
And also exhibit the following qualities:
- Demonstrated resourcefulness and good judgment.
- Hands-on, leads by example.
- Values diversity of thought, backgrounds, and perspectives.
- Ability to multi-task while maintaining impeccable attention to details.
- Integrity/ethics beyond reproach.
- Constantly seeking to apply best practices.
- Willingness to work collaboratively and consider new ideas.
What kind of support can I expect?
The Influencer Relations Specialist involves active coordination and collaboration with the leaders of the M2.0 Group. With that, she/he will be working alongside and receive support from the shared services team of M2.0 group.
How about the package?
We offer a competitive salary package with the following benefits upon regularization.- HMO
- Mobile Phone Allowance
- Paid sick and vacation leaves
- Accident Insurance
- Hybrid work set up