SEO Specialist (WFH)

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We are looking for top talents who can effectively deliver excellent support to our valued Clients.

We offer learning opportunities, career growth, and work-life balance.

SEO Specialist (WFH)

Job Description:

• SEO Strategy Development: Develop and execute comprehensive SEO strategies aligned with business objectives. Conduct thorough keyword research, competitor analysis, and identify optimization opportunities.
• Technical SEO: Ensure technical optimization of websites for search. Tasks include optimizing website structure, improving page load speed, fixing crawl errors, implementing schema markup, and ensuring mobile-friendliness.
• On-Page Optimization: Optimize on-page elements such as meta tags, descriptions, headings, URLs, and content to enhance search engine visibility and improve user experience.
• Off-Page Optimization: Oversee off-page SEO activities like link building, influencer outreach, and online reputation management to enhance website authority and credibility.
• Content Strategy: Collaborate with content/copywriter to develop and optimize high-quality, SEO- friendly content aligned with target audience interests and SEO goals.
• Competitor Research: Conduct in-depth competitor analysis to identify strengths, weaknesses, and opportunities for SEO improvement. Analyze competitor keywords, backlink profiles, and content strategies to inform our own SEO strategy.
• Analytics and Reporting: Proficient in tracking key SEO metrics using Google Analytics, Search Console, and other third-party tools. Analyze data trends and provide regular reports to stakeholders, utilizing insights for continuous improvement.
• Stay Updated: Keep abreast of industry trends, algorithm updates, and best practices in SEO to ensure strategies remain effective and compliant with search engine guidelines.
• Leadership and Collaboration: Ability to provide guidance, mentoring, and training as Collaborate cross-functionally with other teams, such as content, design, and development to integrate SEO best practices throughout the organization.
• Client Communication: Interact directly with clients to understand their business objectives, communicate SEO strategies effectively, and provide updates on performance and results.
• Any Other Necessary Tasks: Perform any other tasks related to SEO and digital marketing deemed necessary for the success of the organization, including but not limited to website audits, A/B testing, conversion rate optimization (CRO), and staying informed about emerging trends and technologies in the field. Flexibility to adapt to changing priorities and responsibilities as required.

Qualifications:

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
• 3 - 5 years of proven experience in SEO, preferably in a senior role.
• In-depth understanding of SEO principles, best practices, and industry trends.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, etc.
• Experience in conducting competitor research and analysis to inform SEO strategy.
• Demonstrated ability to stay updated on industry trends, algorithm updates, and best practices in SEO.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
• Detail-oriented with strong organizational and time management skills.
• Experience in client communication and project management is a plus.
• Knowledge of user experience (UX) principles and best practices is a PLUS but not a requirement.