Email Marketing Associate

apartmentReed Elsevier Shared Services Philippines Inc placeQuezon City calendar_month 

Job Description

Job Description

Supports Campaign & Marketing Managers in multiple regions with email campaigns using either a straightforward approach or a holistic approach depending on the needs of the business. Handles the creation and activation of assets in Eloqua. Monitors the overall campaign performance to provide insights to business partners and to continuously improve customer experience.

Helps build an optimized email campaign journey for customers and achieve targets through technical expertise and application of best practices.

Accountabilities:

  • Create email customer journey and manage end-to-end email campaign support
  • Build and ensure timely activation ofprescribed campaigncanvases in Eloqua based on customer lifecycles
  • Create standard emails in Eloqua using prescribed templates and content provided by the show teams
  • Perform internal testing and quality check to ensure all assets follow the standard quality guidelines
  • Create and present post campaign reports, highlighting campaign performance and insights/recommendations
  • Managecampaigncalendars and timelines, ensuring compliance on the established turnaround times
  • Contribute to team initiatives and projects, including process mapping and knowledge sharing sessions

Qualifications:

  • Bachelor's degree holder
  • At least 1 year experience in using Eloqua or a similar marketing automation platform, HTML/CSS knowledge is a plus
  • At least 2 years experience in email marketing campaign management
  • Strong stakeholder management and project management skills
  • Demonstrable experience in being agile and adapting to process improvements and other structural changes
  • Strong ability to initiate improvement and identify opportunities to enhance current processes
  • Passion to develop projects and understanding of the marketing automation discipline
  • A friendly attitude and team player
  • Excellent organizational, written and oral communication skills
  • Attention to detail and ability to be self-directed
  • Experience in creating a marketing plan or email comms calendar is an advantage
  • Good understanding of customer life cycles
  • Willing to work on a flexible shift depending on business needs
Spotlight
  • Maternity leaves, Paternity leaves, Annual leaves, Performance bonus, Retirement benefits, Health & insurance
apartmentReed Elsevier Shared Services Philippines IncplaceQuezon City
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