[ref. v36661902] Lead Generation Specialist (Hybrid) - US Account - Manila

About the Role:

You will be working closely with the sales team to ensure a smooth and efficient lead qualification and handover process.

Responsibilities:

• Lead Qualification: Screen inbound and outbound leads, qualifying them based on pre-defined criteria (e.g., company size, industry, budget) to ensure they align with the target market and service offerings.
• Outbound Prospecting: Proactively identify and engage potential clients through various channels, including LinkedIn Sales Navigator, email marketing campaigns, and strategic cold calling. You'll need a proactive, results-oriented approach and the ability to create compelling outreach messages.
• Lead Nurturing: Develop and execute lead nurturing strategies to keep potential clients engaged and informed. This may involve email sequences, targeted content, webinars, or other personalized communication methods.
• Data Management: Maintain accurate and up-to-date records of all leads and interactions within our CRM system. Data integrity is crucial for effective lead management and reporting.
• Reporting & Analysis: Track key performance indicators (KPIs) such as conversion rates, lead source performance, and sales pipeline contribution. Regularly analyze results, identify trends, and provide data-driven insights to optimize lead generation strategies.
• Collaboration: Work collaboratively with the sales team, marketing team, and other relevant departments to ensure a seamless lead handoff and consistent messaging.
• Continuous Improvement: Stay current on the latest lead generation best practices, tools, and technologies. Proactively suggest and implement improvements to optimize lead generation processes and increase efficiency.

Qualifications:

• A strong understanding of the sales cycle and lead qualification processes.
• Excellent written and verbal communication skills, with the ability to adapt your communication style to different audiences.
• Proficiency in using CRM systems.
• Experience with marketing automation tools (HubSpot, Marketo, etc.) is a significant plus.
• Strong organizational and time management skills, with the ability to manage multiple priorities simultaneously.
• A proactive, results-oriented attitude, with a proven track record of exceeding targets.
• A passion for technology and a desire to learn about AI and its applications in business communication

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