Digital Marketing Specialist
We are seeking a talented and results-driven Digital Marketing Specialist to join our growing team. In this role, you will be responsible for developing, implementing, and optimizing digital marketing strategies across various channels to drive brand awareness, customer engagement, and lead generation.
You should have a strong grasp of current marketing tools, digital trends, and best practices.
Key Responsibilities: Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising
Manage and maintain the company’s website and ensure its content is updated and SEO-friendly
Analyze and report on the performance of digital campaigns using tools like Google Analytics and social media insights
Optimize landing pages and user funnels to improve conversion rates
Conduct keyword research and implement SEO best practices
Collaborate with designers, content creators, and other team members to create engaging content
Stay up to date with the latest digital marketing trends, technologies, and best practices
Manage and grow social media presence across platforms like Facebook, LinkedIn, Instagram, Twitter, etc.
Assist with paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)