Growth Marketer – Lead Generation - Quezon City

About the Role:

You will work at the intersection of marketing, sales, and automation, ensuring our outreach and engagement processes are efficient, data-driven, and continuously improving. This role is ideal for a tech-savvy marketeer who thrives in a data-driven environment, continuously optimizes campaigns, and enhances our sales and marketing operations through automation and analytics.

• Lead selection via RPA, LinkedIn Sales Navigator, Phantom busters, Lusha and other lead sources.
• Contact data enrichment via Lusha and other sources
• Develop and execute multi-channel lead generation campaigns (email outreach, LinkedIn, SEO, paid ads, webinars, events).
• Manage and optimize SEO, SEA, and SEM strategies to drive inbound leads.
• Oversee content marketing efforts, including blog posts, case studies, and whitepapers, to support brand positioning and lead nurturing.
• Implement and refine lead scoring models to improve sales efficiency.
• Manage automated lead nurturing sequences to guide prospects through the funnel. Sales & Marketing Tech Stack Management
• Own and optimize the HubSpot CRM, ensuring seamless lead tracking, scoring, and reporting.
• Manage Lemlist for automated email outreach and LinkedIn campaigns.
• Oversee Sales Navigator & LinkedIn Outreach strategies for outbound prospecting.
• Automate workflows and integrations via Zapier to improve efficiency.
• Manage lead scraping, selection via lead selection and enrichment tools.
• Utilize Google Analytics and reporting tools to track campaign and sales performance.
• Ensure seamless integration and automation across all platforms to optimize workflows and lead management.
• Continuously test, evaluate, and recommend new tools and technologies to enhance sales and marketing processes.

• Track and benchmark inbound and outbound lead performance per channel (email, LinkedIn, paidads, organic).
• Analyze conversion rates across the sales funnel, identifying gaps and optimization opportunities.
• Provide insights and recommendations based on data analysis to refine sales and marketing strategies.
• Align closely with regional sales teams to support their prospecting efforts with data-driven insights.

• Develop and optimize automated lead qualification and scoring systems to improve efficiency.
• Ensure data accuracy, hygiene, and synchronization across platforms.
• Build real-time dashboards and reports to provide visibility into marketing and sales performance.
• Work closely with local sales teams to ensure campaigns align with regional sales strategies.
• Train and support teams in utilizing the tech stack effectively.
• Standardize lead allocation processes based on product-market fit and regional priorities.
• Provide regular updates and reports to Finance leadership on key performance indicators, risks, and opportunities.
• Ensure proper documentation and controls for audits, approvals, and authorizations in both verticals.
• Analyse operational data, KPIs, and financial metrics to provide actionable insights to senior management.

Essential skills:

• 4+ years in growth marketing, demand generation, or digital marketing, preferably in B2B or outsourcing.
• Hands-on and proven experience managing HubSpot, Lemlist, LinkedIn Sales Navigator, Zapier, and Google Analytics.
• Strong background in SEO, paid advertising (Google Ads, LinkedIn Ads), and automation workflows.
• Proven ability to track and optimize sales and marketing performance metrics.
• Data-driven mindset with a strong focus on conversion rate optimization.
• Proficiency in CRM and automation tools for sales and marketing.
• Strong project management skills to coordinate multi-channel campaigns.
• Ability to collaborate with sales teams and align efforts for maximum impact.
• Excellent communication skills to translate complex data insights into actionable strategies

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