Data Insights Analyst
Reed Elsevier Shared Services Philippines Inc Quezon City
Job Description
Job Description
This position performs data management and analysis tasks within a specific functional area or data type. Requires heavy communication with data sources/contacts.
Responsibilities:
Define the right metrics.- Use your deep knowledge of user behaviour to define performance metrics with your stakeholders that align with user success and satisfaction, and commercial outcomes.
- Make sure teams have implemented tracking and tagging to measure those KPIs
- Set up dashboards and reports to track performance.
- Align reporting and internal business intelligence (BI) with stakeholder requirements
- Identify and test opportunities for improvements.
- Grounded in deep analysis of our datasets, generate hypotheses and validate them through experimentation and AB testing.
- Deliver these together with product managers, designers, UX and engineers.
- Innovate and discover new insights by diving deeply into the data, combining various sources (including database and web-analytics data sources) from across the business.
- Support decisions and resolve strategic questions.
- Communicate insights and information effectively and engagingly, through presentations, reporting and dashboards to all levels of the organisation.
- Advocate for a data-driven culture and help your stakeholders in how to interpret results.
- Requirements:
- Bachelor's degree holder
- Proven experience (2+ years) as an analyst or BI developer, supporting Product and / or Marketing Managers by analyzing user behaviour, product feature or marketing campaign performance.
- Experience in digital product optimisation, A/B testing, incl. web-analytics tools and techniques.
- Demonstrable experience in data analysis and insight generation with business impact.
- Ability to initiate and drive projects to completion with minimal guidance.
- Knowledge of agile project management principles as well as use of tools like Jira and Confluence.
- Intermediate level proficiency with SQL
- Experience working with Business Intelligence tools like Power BI and Tableau
- Experience with working with large data sets in cloud data warehouse services (AWS, Databricks, Snowflake)
- Experience with Digital Analytics tools such as Google Analytics, Adobe Analytics, Mix Panel, Amplitude, Matomo or Piwik Pro.
- Working knowledge of Python of R desirable but intention to learn either will be essential
- Strong communicator and fluent in English (speaking and writing).
- Ability to communicate the findings and recommendations of analysis in a clear and effective manner at all levels,
- Ability to engage with multiple stakeholders across the wider business.
- Ability to develop relationships with senior stakeholders across various product functions
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Job Description
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