Social Media Marketing Team Leader - Quezon City

Job Responsibilities:

1. Creative Planning: Independently lead or coordinate a team to plan social media marketing campaigns, demonstrating strong creative thinking, communication, and coordination skills, along with a solid understanding of strategy and marketing principles.
2. Proposal Development & Presentation: Collaborate on building overall brand strategy informed by business goals and market insights. Develop and present strategies for trending social media campaigns and influencer marketing projects (across global platforms such as Facebook, TikTok, Instagram, Twitter, and YouTube) to drive business growth, brand awareness, and user engagement.
3. Team Collaboration: Manage internal and external resources, guiding marketing teams, partners, and media stakeholders to ensure effective execution of marketing plans.
4. Industry Insight: Demonstrate a strong knowledge base and independent thinking with a clear understanding of market dynamics. Maintain a broad perspective, active thinking, and sharp awareness of trends, user behavior, and content topics.
5. Trend Analysis: Develop and apply structured frameworks for campaign ideation and distribution models. Maintain a high-level understanding of digital media and continuously optimize the integrated marketing communication chain across available channels.
6. Cost Awareness: Effectively manage social media marketing budgets and prepare contingency plans. Take full responsibility for project timelines, execution, content quality, and performance results.

Job Requirements:

1. Bachelor’s degree or above in Journalism, Communications, Advertising, Management, or a related field. At least 5 years of experience in digital marketing or with a 4A agency. Strong creativity and copywriting skills, with knowledge of integrated marketing methodologies.
2. Proficient in English as a working language, with strong writing skills; long-term overseas work or life experience is a plus.
3. Strategic mindset with a broad creative vision and strong expression skills. Familiar with global social media marketing and capable of planning campaigns based on trends, events, and key moments.
4. Extensive project management and team leadership experience with excellent communication skills. A background in finance is a plus.
5. Strong time management and multitasking abilities. Able to manage multiple projects efficiently in a fast-paced environment with a keen eye for data and analytics.